*Consider this

The more you wear and tear your Raw Indigo Selvage Denim before washing it for the first time, the more distinctive its look will become.
If you want the color to fade evenly, wash it as regularly as other clothing. ..
June 14, 2015 by Jeremy Gloor

*A new basic for Soeder*

Karl Westbom, co-owner of Soeder*, about the new sweatshirt:

«As a new basic we've designed a sweatshirt because it's a component of many wardrobes, for men just as much as for women. It's a versatile garment that can be worn casually with denim and more elegantly over a shirt and under a sports jacket. It's a timeless element and made from fine fabric can be long lasting.
May 25, 2015 by Jeremy Gloor